# Prime Focus > Prime Focus is an AI productivity partner for founders, leaders, and high-performers. One Goal. One Focus. One System — designed to overcome decision fatigue, protect deep work time, and close the loop on overthinking so you can hit your #1 goal in 90 days. Prime Focus combines a daily intention check-in, an Impact-vs-To-Do task system, weekly reviews, habit tracking, focus timers, and an AI coach trained on behaviour-design and cognitive performance research. It is built for people who don't need another to-do list — they need a system that makes the right next action obvious. ## Pages - [Home](/): Product overview, the Prime Focus method, pricing, and FAQ. - [Coaching Program](/coaching-program): 90-day 1:1 performance coaching with Mark Channon for founders with a chunky goal — £3,000 for 12 hours, opens with a 30-min fit call. - [Prime Focus Launch](/prime-focus-launch): Long-form launch page explaining the method, features, and offer. - [Cognitive Insights](/cognitive-insights): 50 science-backed cognitive performance insights. ## Optional - [Privacy Policy](/privacy): How Prime Focus handles personal and health data under UK GDPR. - [Terms & Conditions](/terms): Terms governing use of the Prime Focus service. - [Cookie Policy](/cookies): Cookies used by Prime Focus and how to manage them.